The Five Levels of Uniqueness

And Some Strategic Insights on Uniqueness from Great Thinkers

Summary of "The Five Levels of Uniqueness"

1. Level 1: Unique to the Organization

   • Focus: Internal uniqueness, where the strategy or offering feels new only because it is fresh to the organization.

   • Key Insight: This is "imaginary uniqueness" and should not be your primary focus.

2. Level 2: Unique to the Region

   • Focus: Local uniqueness where the offering is distinct…